Son-Dito
Wine Club
-Design
-Branding
-Visual Identity
-Digital Design
Son-dito is a modern wine brand and supper club celebrating culture, conversation, and connection. Inspired by the Spanish “son dicho” (“said out loud”) it’s more than a label, it’s a growing community.
Objective:
Build a distinctive brand for a culturally curious audience, blending wine, story, and shared experiences scaling from bottle to lifestyle.
Appeal to Millennial and Gen Z drinkers without wine clichés, and create a warm, crafted identity that works across packaging, digital, and live events.
Outcome:
An expressive brand with earthy tones, bold type, and elegant details, designed to spark connection and storytelling across all touchpoints.
Result:
A crafted, conversational brand that turns wine moments into meaningful shared experiences.