Emma Kate Wormley

emmakatewormley@gmail.com

ADcademy


-Design
-Branding
-Digital Design
-Project + Campaign Management
Branding and 2021 campaign designed by Mother London.

Overview:
ADcademy is a national online platform by Brixton Finishing School, designed to open up the creative and advertising industries to underrepresented young talent through industry-led learning.

Objective:
Create a bold, inclusive brand identity that resonates with Gen Z while maintaining the credibility of a national initiative.



Challenge:
Balance vibrancy and professionalism to engage both students and industry, with a flexible system adaptable across digital and employer-facing touchpoints.

Outcome:
Mother developed an energetic identity featuring vibrant colours, expressive type, and a modular layout—designed for clarity, confidence and adaptability.

Result:
The identity positioned ADcademy as a trusted, inspiring route into the industry, rolled out consistently across web, social, campaigns and OOH.

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