Blakes Bakery
-Design-Branding
-Visual Identity
-Packaging
A full visual identity refresh for a North London bakery and café aiming to modernise and broaden its appeal.
Objective:
Create a warm, contemporary brand that reflects the bakery’s artisanal quality and community feel, while increasing footfall and standing out in a crowded market.
An outdated, inconsistent identity made it hard to attract younger customers or build strong brand recognition across touchpoints.
Outcome:
Developed a cohesive identity, logo, colour palette, typography, packaging, signage rolled out across physical and digital platforms.
Result:
A clean, handcrafted aesthetic that blends tradition with modern craft, leading to a 25% rise in new customers and stronger local engagement.